Monthly Archives: February 2013

Feb 19, 2013

Help Haiti Promotions

Posted: February 19, 2013


The Help Haiti campaign was designed promote support after the majorly destructive earthquake in Haiti. A red cross and blue heart were iconic symbols used to inspire a social motion. The tagline was written as a reciprocation and can be read in two ways that both convey the positive message. “Help Change. Haiti Lives.” as well as “Help Haiti. Change Lives.”Posters served as guerilla marketing and the t-shirts sold to help fundraise for donation to the recovery.